Report

The Reason Of Falling Sales And Lack Of Trade

Term of reference:

I was asked by the sales director, Mr Ong Chee Meng to write a report about the falling sales and the lack of trade to get some preliminary ideas of the problem and the ways to bring back the customers.

Procedures:

To find out about the reason of the falling sales and lack of trade, I called Giant loyalty card holder to find out their opinions and views. Besides that, I and my staff interviewed customers as they left the supermarket. The questions asked included:

• What do you think of the quality of our products?
• What do you think of the range of our products?
• What do you think of the helpfuliness of our staff?
• What do you think of our facilities ( cafe, toilets) ?
• How do we compare with other hypermarkets?

Findings:

Based on the customers interview, I have found that:

• Almost all of the customers think that we are better than other hypermarkets.
• Many customers think that the quality of our products are very good
• Some of the customers still think that the range of products, the helpfulness of staff and our facilities can be improved and can get better.
• Several customers commented about the slow service in all the departments of the hypermarket especilally at the cashiers counter, a lack of cleanliness in the cafe and the toilets were often closed or dirty.

Recommendations:

• I think we should provide training to all staff to give a good impression to customers
• The range of our products should be more notice to give ease to the customers
• Pay more attention and hire more workers to insure the cleanliness of all our facilities to provide a good environment.

Conclusions:

• The service does not impressed the customers