Task 1

Opinion about Honda Advertisement

In our feeling, this Honda Accord advertisement is fantastic. This new advertisement performs the car's appearance that is very luxury. This car has good braking efficient,minimal air polution, low fuel consumption and angle cuting steering. But it's disadvantages are too close of airconditioner condenser to the engine radiator and non provision of over speed electronicvoice warning. However this advertisement have a very catchy sunshine song. We like it very much!

Busines Plan

Business Plan : G-Force Gym

Details of Business

We would like to open a business called G-Force Gym. It is registered under a private limited company.

Personal Detail

We have vast ecperience in the health and fitness industry. We have worked as a sales assistant, cashier and delivery man in many places before.

Personnel

To run and manage our business, we will need to employ at least ten workers. These workers range from a manager, accountant, personal trainers, cleaners and cashiers.

Service

We will be selling some gym accessories and provide a facilities for those who want to exercise or train.

Market

Our customers are teenagers and adults who want to keep fit and keep healthy. These customers will be interested in our gym facilities. There are currently a few competitors but we provide good services and environment.

Marketing

To advertise and promote our service, we will be distributing.

1) Flyers

2) Brochures

3) Catalogues

Premises / Machinery / Vehicles

Our business will be located at City Square, Johor Bahru. We have chosen this location because it is located in the city centre and has high customer turnover.

Objectives

We hope to :

1) open more gyms as chains.

2) become a public limited company

Report

The Reason Of Falling Sales And Lack Of Trade

Term of reference:

I was asked by the sales director, Mr Ong Chee Meng to write a report about the falling sales and the lack of trade to get some preliminary ideas of the problem and the ways to bring back the customers.

Procedures:

To find out about the reason of the falling sales and lack of trade, I called Giant loyalty card holder to find out their opinions and views. Besides that, I and my staff interviewed customers as they left the supermarket. The questions asked included:

• What do you think of the quality of our products?
• What do you think of the range of our products?
• What do you think of the helpfuliness of our staff?
• What do you think of our facilities ( cafe, toilets) ?
• How do we compare with other hypermarkets?

Findings:

Based on the customers interview, I have found that:

• Almost all of the customers think that we are better than other hypermarkets.
• Many customers think that the quality of our products are very good
• Some of the customers still think that the range of products, the helpfulness of staff and our facilities can be improved and can get better.
• Several customers commented about the slow service in all the departments of the hypermarket especilally at the cashiers counter, a lack of cleanliness in the cafe and the toilets were often closed or dirty.

Recommendations:

• I think we should provide training to all staff to give a good impression to customers
• The range of our products should be more notice to give ease to the customers
• Pay more attention and hire more workers to insure the cleanliness of all our facilities to provide a good environment.

Conclusions:

• The service does not impressed the customers

Memorandum

MEMORANDUM

To : All members of staff, All department heads

From : Eric Yong, Manager

Ref. no : EP 520/2009

Date : 28th September 2009

Subject : EFFECTIVE CUSTOMER SERVICE TRAINING

All staff must attend this training.All staff have to wear company uniform and cannot be late.You are also encouraged to conduct discussions in English.

For all department heads you must comfirm that the training room is ready for training. On the day, chairs and tables must be enough and there must be prepared stationery ( pens, paper, paper file ) for all members of staff. Besides, arrangements also need to be made for refreshments.

We hope to see u all during the training

EP

Outline of Assignment

1. Type of Business
# Sport Accessories - example: Sports protection article, sport shoes, jersey, sport bags, sport accessories and so on...

2. Target Customers
# 1) Customers who like to sports
2) Everyone especially older people because we have many kinds of protection article that can avoid injuries

3. Methods of promotion and advertising
# 1) Newspaper
2) Internet
3) Leaflet

4) Type Of Employees
# 1) Knowledgeable about sports
2) Well in communicating
3) Good and healthy image

Cover Letter

No31, Jalan Denai 30,
Taman Bukit Jaya,
81800 Ulu Tiram,
Johor.


St. Lawrence Way,
Slough,
Berkshire,
SL12BE.
31st AUGUST 2009

Dear Sir,

Applying For The Promotional Marketing Job
I am really interested in this job so I wrote this letter immediately when I saw your advertisement in the newspaper.
2. I am applying for this post because I love to talk with customers and introduce the products to the customers. Therefore, I will be very happy if I can get this job as soon as I graduate this year because I really yearn to have this job.
3. I am sure that my skills for this post will give a lot of benefits to the company because I can communicate in many languages to the different races. Another thing is that I have experience in this field.
4. If the company employs me, I will contribute to company with my best. I can do overtime when there are unfinished jobs to do. Due to my experiences, I can give some important ideas to company when it is necessary.
5. I hope I can get the reply soon. Thank you.

Your Sincerely,
PUNG KHAI KEONG