Thursday, September 17, 2009

Mcdonald's Profile

Mcdonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving nearly 47 million customers daily. At one time it was the largest global restaurant chain, it has since been surpassed by Yum!, operator of KFC, Subway and other chains.

History
The business began in 1940, with a restaurant opened by brothers Dick and Mac Mcdonald in San Bernardino, California. Their introduction of the " Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of Mcdonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee".The first Mcdonald's restaurant opened in the United States, Canada, Costa Rica, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden in order of openings.

Products
McDonalds's predominantly sells hamburgers, various types of chicken sandwiches and products. French fries, soft drinks, breakfast items, and desserts. In most markets. Mcdonald's offers salads and vegetarian items, wraps and otherlocalized fare. Portugal is the only country with McDonald's restaurants serving soup.

No comments:

Post a Comment