Busines Plan

Business Plan : G-Force Gym

Details of Business

We would like to open a business called G-Force Gym. It is registered under a private limited company.

Personal Detail

We have vast ecperience in the health and fitness industry. We have worked as a sales assistant, cashier and delivery man in many places before.

Personnel

To run and manage our business, we will need to employ at least ten workers. These workers range from a manager, accountant, personal trainers, cleaners and cashiers.

Service

We will be selling some gym accessories and provide a facilities for those who want to exercise or train.

Market

Our customers are teenagers and adults who want to keep fit and keep healthy. These customers will be interested in our gym facilities. There are currently a few competitors but we provide good services and environment.

Marketing

To advertise and promote our service, we will be distributing.

1) Flyers

2) Brochures

3) Catalogues

Premises / Machinery / Vehicles

Our business will be located at City Square, Johor Bahru. We have chosen this location because it is located in the city centre and has high customer turnover.

Objectives

We hope to :

1) open more gyms as chains.

2) become a public limited company

Report

The Reason Of Falling Sales And Lack Of Trade

Term of reference:

I was asked by the sales director, Mr Ong Chee Meng to write a report about the falling sales and the lack of trade to get some preliminary ideas of the problem and the ways to bring back the customers.

Procedures:

To find out about the reason of the falling sales and lack of trade, I called Giant loyalty card holder to find out their opinions and views. Besides that, I and my staff interviewed customers as they left the supermarket. The questions asked included:

• What do you think of the quality of our products?
• What do you think of the range of our products?
• What do you think of the helpfuliness of our staff?
• What do you think of our facilities ( cafe, toilets) ?
• How do we compare with other hypermarkets?

Findings:

Based on the customers interview, I have found that:

• Almost all of the customers think that we are better than other hypermarkets.
• Many customers think that the quality of our products are very good
• Some of the customers still think that the range of products, the helpfulness of staff and our facilities can be improved and can get better.
• Several customers commented about the slow service in all the departments of the hypermarket especilally at the cashiers counter, a lack of cleanliness in the cafe and the toilets were often closed or dirty.

Recommendations:

• I think we should provide training to all staff to give a good impression to customers
• The range of our products should be more notice to give ease to the customers
• Pay more attention and hire more workers to insure the cleanliness of all our facilities to provide a good environment.

Conclusions:

• The service does not impressed the customers